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Why You Should Own a Blog in 2021 (and how to benefit from it)

In this post, I’m going to be telling you why you should start a blog, and then also tell you how to benefit from having one. Then, at the end if you think blogging is a go for you, then I will show you how to set up a blog by yourself (or do it for you for chump change). Shall we?

What is a Blog?

A blog is basically a website that you can use to reflect, share opinions, and discuss various topics in the form of blog posts, sometimes letting readers comment on your posts.

And if you own a blog, you are pretty much gonna be called a “blogger”. Pfft, go figures!  But is that a bad thing? On the contrary, as long as you are not selling crack, being stupid, or an ass, then you have got nothing to worry about.

Being a blogger is pretty much amazing, it’s life-changing and in a good way. A blogger is more or less a celebrity, with a lesser spotlight on them, well…. Okay, they are public figures (happy?) to their fans readers.

You might be wondering if blogging is for you. To answer that, let’s see why people start their own blogs—and why you should too.

Why should you start a blog in 2021?

Many people start a blog for all kinds of reasons. Here are the top reasons for starting a blog:

  • To have fun
  • To entertain
  • To collect and share your thoughts and experience
  • To develop your writing skills
  • To network
  • To share information
  • To teach
  • To learn and grow
  • To make money
  • To offer freelance services
  • To build a business
  • To build your brand
  • To work from home

I believe everybody should write a book. I even have a saying for that;

 “At some point in your life, you’ve just gotta write a book to teach others…to pass down knowledge…You might not be able to change the world, but  you will be able to change individual worlds”. Pretty cool, eh?

But so also do I believe that everyone should own a blog of some sort—and it’s for the same reason (no, not selling crack, silly): sharing ideas—just as the TEDx *motto is* ideas worth sharing.

Basically the main reason behind writing a book, blogging, or sharing your ideas is to entertain or inform, or both—which “drum roll” is the same reason why you talk to anybody.

A lot of us want to write a book about something, but never get started. But thanks to blogging, you don’t have to wait to write a book to share your ideas!

Blogging has evolved in recent years that you can do that via writing (old fashioned blogging), talking (podcasts), and even videos (vlogging). So you just need to pick what suits your style best. For me, I’m currently the old fashioned writing blogger—but I’m eyeing the others because it seems that’s where the money’s at.

Can you still start a blog in 2021?

Aside from the ups and downs of 2020, if you were to start a blog in 2021, it most likely won’t end up being a bad decision. In fact! It might even rank number one on your list of best decisions made in 2020/2021. The beauty of blogging is that you can either start one for free or spend a little money to get something better.

Black or White, Introvert or Extrovert, Male or Female, Young or Old, Smart or Not Smart, Professional or Unskilled, Entrepreneur, Employed or Unemployed, Stay at home Dad or Mom, etc; it doesn’t matter who you are—if you love to share information and ideas in the form of writing, illustrations, images, videos or audios, etc—congratulations, you can start a blog in 2021!

There are practically millions of blogs out there; you might think you are too late to have one. But that is not the case. With an increasingly online society, more and more of the mainstream population are browsing the Internet every day and spending at least part of that time reading blogs. What does that mean for you?

It means this is the best time for you to own a blog if you don’t already, and share your ideas, beliefs, knowledge, expertise, advice, experiences, stories, works, books, products, services, etc; because newsflash—there is always room for another new blog, and that also means yours! And your possible audience is pretty big—including the billions of people in the world who currently use the Internet.

Allow me to drive this point home with this hot mind-blowing statement I have been working on right from my mother’s womb. Please read it carefully:

“If there is any right time to start a blog, it’s now!”

Err, maybe not from my mother’s room per se… But you get the idea.

If you are wondering why will anybody give a fvck about what you have to say? Well, because what you have to say, what your point of view or thought is, what is cooking up in your mind, what you want to share, how you want to share it, regarding any topic or area of interests, ONLY YOU can say it the way you can—unless you feel what you have to say doesn’t matter?

Nobody is going to simplify Pythagorean’s’ theorem, talk about the kind of mistakes that most newbie graphic designers make, the best way to manage finances, how to take care of babies and kids, the kind of pitfalls in a budding relationship, what could go wrong when you eat beans and boiled eggs in the morning, what could go wrong when you fart in front of your boss, etc—with the same intensity, passion, mindset, and drive that you will do it.

Because you are unique, therefore, what you have to say, how you will say it, from what angle you will say it, your style of saying it, will be unique! It will be mind-blowing!! It will be (wait for it) legendary!!!

And there are so many people out there waiting and counting on you to start a blog, just so you can touch their lives—even in the littlest way imaginable. Hey! Some will even be willing to pay you or donate some money to you for this. No pressure.

Once you’ve published your blog in 2020, it’s out on the Internet for all to see, read, and adore. You now have a virtual place to connect with like-minded people for an open dialogue about your common interests, aesthetics, or style of work. And you get to write or say what you want in an informal tone, as you may have already noticed me doing all through this post.

You might be thinking, ‘But I already do all that on social media, duh. So what’s the big deal?’ Well good for you, but let’s briefly look into both.

Blogging vs Social Media

Okay, this is basically me trying to compare you having your own place (i.e. a blog) over crashing in your friend’s (or even your parent’s) place (i.e. social media). In the latter, you are bound by rules! You don’t have CONTROL.

You might have the illusion of control, but the truth is you have to play by their rules. You eat what you are given, you take permission to do almost anything, like own a pet, throw a party, bring a girl over—I’m sure you get the point. Heck, you could be kicked out anytime (because your friend’s girlfriend says so) and they won’t owe you any explanation.

Social media give you the illusion that you are in control, you share what you want, whenever you want “as long as you are not violating any rules” and accumulate as many friends or followers “as allowed”, you may or may not be allowed to simply change your personal or page name. Get the point?

Your account can get suspended, banned, or deleted along with all those many hard-earned followers and page likes (which some people even buy with money!), and there is nothing you can do anything about it. You may try, but I’m not going to hold my breath.

And God forbid after you spend so much time, energy, and resources to get an established base on a social media platform, and the next thing it becomes the next mySpace or Google plus. Poof! All that gone, into thin air, just like that.

A big mistake people make is to build their hub on a platform that they don’t own, for example, on a Facebook page—Joy Deangdeelert Cho//Joanna Penn

Note: However, don’t neglect social media, instead use it for what it is, a tool; a tool to source readers to your blog.

How to Benefit from Blogging in 2021

Okay, so we’ve talked about why you should start a blog in 2021, now let’s look into what’s in it for you if you start a blog in 2021. What can you benefit from blogging in 2021? Why would you spend money on something if you have nothing to gain, no ROI, right?

Apart from the gratification, fame—okay, let’s not get carried away…How about something more subtle, say, popularity…That works right?—and self-fulfillment that you derive from having people read or listen to what you have to say and actually have life-changing impacts on them, however little it may be (I make people laugh with my commentaries and comedy series on this blog), in one way or the other, there are some other benefits.


When you blog about a topic or area of interest, people begin to recognize you and words like reliable, credible, expertise, authority, professional, etc begin to resonate with your persona Congrats, you can hang your superman’s cape now.


Did you know that you could build a sustainable and full-time business out of your blog (like I do with my business blog) by selling your products such as books, courses, clothing line, soaps, swags, etc and/or your services such as freelancing, events management, delivery services, maintenance, consultation, coaching, digital marketing, virtual assistant, etc, or getting paid or earning commissions for promoting and recommending others’. Which is best for you will depend on your blog, your expertise, and your situation.

make money blogging 2020

As of 2020, Jon Morrow makes at least $10,000 for each public speaking gig and makes up to $100,000 monthly thanks to the recognition and sales accrued over time from his blog, The likes of Linda Ikeji, Uche Eze (BellaNaija), etc built businesses raking millions of nairas off their blogs. Blogs like The Penny Hoarder, Moz, and Lifehacker power businesses worth hundreds of millions of dollars.

There are a handful of people who can make a full-time living blogging, and they work really hard to get there. But if you go into it for that reason alone, readers can sense that you are in it for the stats or the money and you might not make it that far.

However, you must note that starting a blog from scratch is just like starting any other business. Yes, those businesses are wildly different, but the first few years are usually the same story: low income, lots of stress, big learning curve, and even chances of failure.

It takes time (months to years “to lifetime”) to yield “reasonable” income. So it’s best to start with blogging for fun and work up towards earning passive income from your blog. Jon Morrow says it might take 3-6 years to make enough money from blogging to quit your job.

Will you be able to endure the process and slow learning curve? Can you put in your time and efforts, and yes ego in it? You have to ask yourself these questions if you really want to go into blogging because it’s a pretty long and bumpy ride.

Hope I’ve not scared you away?

If you have decided to develop a tough skin and still willing to shoot your shot with blogging, then let’s begin—I know right, with all that is already written, you’d think I should be rounding up, not beginning—pfft! What to do?

Anyways, I have a different step by step guide put up in a different page, and it comes with a free email course on how to successfully launch a blog. And FYI, for just about $50, you can get a (free) domain name and web hosting plan from Dreamhost, with WordPress automatically installed for your self-hosted blog. Click here to go to the guide.

Concluding Thought

There are numerous reasons to own a blog in 2021. If you want to own a blog, blog about what you are most interested in. Don’t choose a topic you can’t sustain, or because you think it will do better or reach more people. The content needs to be something that interests you and you can easily dish out fresh new ideas or contents around it for a very long time. And there are various ways you can benefit from owning one. You get to do what you love and help people at the same time, you gain recognition, enough to offer paid goods and services through your blog, and also reap some cash benefits out of it. What could be better than that?

PS: If you don’t want to stress yourself trying to set up your blog, I can do it for you. Pricing ranges from ₦50,000 to ₦100,000+ depending on the bulk of work. If you can afford it, you can contact me and we’ll have your blog up and running in no time.

Now Hold On a Minute!

Didn’t you like this post? Permit me to remind you of this cliché  “I scratch your back, you scratch mine“. I probably made you laugh or taught you something with this post, right? So what will you give me in return? How about, say I don’t know, your email? Subscribe below and get a free ebook!

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